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OK, let’s get something straight, this
“PR” thing is all a bit of a mystery isn’t it?
In fact, it is known as ‘the dark side of the Force” by those in journalism, mainly due to former reporters like me fleeing the media and starting up
their own PR agencies!
However, it needn’t be like this.
In this guide, I want to shine a light on this arcane subject and show you how it all works (in theory) so you can get to grips with the rules of the media game. I promise, this will be a jargon and BS-free guide and will give you a massive leg-up on the journey to getting publicity and exposure for your business.
PS I mean the GOOD kind!
